The world of horology is a fascinating one, with a myriad of brands, players, and events that keep enthusiasts enthralled. This week, we delve into three intriguing developments that showcase the dynamic nature of the industry. From the world of Padel to the USA market and the return of a beloved watch fair, there's a lot to explore.
Gerald Charles and Gemma Triay: A Match Made in Horological Heaven
The Swiss watch brand Gerald Charles has recently announced a partnership with Gemma Triay, the World No. 1 Padel player. This move is a strategic one, as Padel is experiencing a surge in popularity, with participation rates skyrocketing from 13.9% in 2020 to 20.6% in 2025, and a global player base that has grown from 8 million to 35 million in just a few years. Gerald Charles, known for its tennis-themed watches, is tapping into this growing market by associating itself with a top athlete.
Federico Ziviani, CEO of Gerald Charles, expressed his enthusiasm for the partnership, stating, 'Padel embodies the same values that define Gerald Charles: precision, intensity, and an unwavering pursuit of excellence.' Gemma Triay, the Padel star, also shared her excitement, praising Gerald Charles' tradition and innovation. This collaboration not only showcases Gerald Charles' adaptability but also highlights the brand's commitment to staying relevant in a rapidly evolving sports landscape.
Tutima's Bold Move: Direct-to-Consumer in the USA
Glashütte-based watchmaker Tutima has made a significant decision to serve the American market directly, cutting ties with its distribution partner. This move is a strategic shift towards a more personalized and direct connection with US watch enthusiasts. Tutima's CEO, Matthias Stotz, emphasized the importance of the American market, known for its deep appreciation of fine watchmaking and independent German craftsmanship. With this direct approach, Tutima aims to strengthen its presence in the US, a key market for the brand's international development.
Windup Watch Fair Returns to Chicago
The Windup Watch Fair, organized by Worn & Wound, is back in Chicago, offering a horological extravaganza from July 10-12. The fair attracts over 70 exhibitors, catering to both newcomers and seasoned collectors. This year, Wren and Ben’s Watches will be showcasing their latest limited edition, the Diver One Obsidian, adding to the excitement. The fair is held at Morgan MFG, 401 N Morgan ST, Suite #100, Chicago, IL 60642, and is open from 12 pm to 6 pm on Friday and Saturday and 12 pm to 5 pm on Sunday.
Neo-Vintage Blancpain: A Watch Connoisseur's Dream
In the world of vintage watches, Blancpain stands out. Before the Fifty Fathoms became the brand's flagship collection, Villeret reigned supreme. These smaller Villeret watches, offering a range of complications, remain somewhat undervalued on the secondary market. As the neo-vintage Breguet ships sail further, the neo-vintage Blancpain ship is just beginning its journey. It's a timely reminder for watch enthusiasts to explore these timeless pieces before they become too scarce.
Bulgari Octo Finissimo 37: A Watch to Die For
The Bulgari Octo Finissimo 37mm in 18k yellow gold, launched at Watches and Wonders 2026, has become a grail watch for many. Despite a reduced water resistance of 30 meters compared to its larger siblings, the compact size and 72-hour micro-rotor automatic calibre make it a standout. Dua Lipa, a Bulgari ambassador, was recently spotted wearing it, adding to its allure. The watch's monochromatic design and precious metal make it a must-have for any watch enthusiast.
Norqain Freedom GMT Enjoy Life: A Watch for the Adventurous Soul
Norqain's Freedom GMT Enjoy Life 'Holiday' Limited Edition is a celebration of travel and adventure. With a colorful world map dial, holiday-inspired icons, and a lifestyle-themed GMT ring, it's the perfect companion for exploring the globe. Limited to 500 pieces, one watch conceals a Golden Ticket, offering a dream holiday at the Ayada Maldives Resort. This watch is a testament to Norqain's innovative spirit and its commitment to creating timepieces that inspire and delight.
Leica's Watchmaking Venture: A Camera Brand's New Horizon
Leica, renowned for its cameras, is now making waves in the watchmaking world. The brand's watch department is gaining traction, and Time+Tide's Russell recently explored Leica's watchmaking in Wetzlar, Germany. This expansion into the watch industry showcases Leica's versatility and its ability to adapt to new horizons, adding a new dimension to its legacy.
